Page 32 - SAMENA Trends - January 2020

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Comviva to Drive Zain Jordan’s Digital Ecosystem

Comviva, the global leader in mobility proposition to Zain, which will help the (CRM) integration separately for every
solutions, today announced its first operator in overcoming the major hurdles new service, now there’s a single DSDP
strategic digital business management in the digital service delivery.” “We are glad 2.0 layer for service integration, making
deal with Zain Jordan, a leading telecom to be partnering with Comviva as our digital it easier for CPs to integrate services in
company in the kingdom. As part of the business aggregator, and looking forward Zain’s growing digital ecosystem. With
multi-layer deal, Comviva will provide to benefiting from their expertise to help the aim of broad-basing the ecosystem
its industry-leading Digital Business us boost our content related revenue while of digital services, DSDP 2.0 will enable
Management Suite which includes Digital maintaining utmost customer experience Content Providers to create an end-to-
Services Delivery Platform (DSDP 2.0) and cost optimization,” commented Zain end service, helping those who have a rich
and its expertise in Business Operations Jordan. With the rising demand for digital content catalogue but lack the means to
and digital content, which will help Zain services bringing increasing complexity monetize their content. It provides support
to drive its growing digital ecosystem. in the content partner ecosystem, Zain to new and exciting content mediums like
Comviva’s DSDP 2.0 platform, combined Jordan has always desired to make the augmented reality (AR) and virtual reality
with its expertise in business operations latest technology tie-ups in storage, (VR), live streaming, e-sports, catering to
and digital content will help Zain overcome access, fraud prevention and customer new digital customer. Data and analytics-
these challenges, helping the operator experience, while bringing whole-scale driven technologies will help the Zain
to stay focused on creating winning process improvements for optimizing to automate certain transactions with
digital experience for subscribers, while operations. Comviva’s DSDP 2.0 platform a greater degree of certainty, adding to
optimizing systems and processes for provides a mediating layer between Zain the robustness of the system. With a
cost minimization and revenue gains.In a Jordan and digital service providers, single repository for digital service, the
statement on the occasion, Ramy Moselhy, specializing in various content formats like customer’s digital journey will be uniform
VP & Head of MENA Region at Comviva caller ring-back tone (CRBT), video, games, on various channels like IVR, SMS, app
said, “This deal is of strategic advantage music, live streaming and so on. Unlike and so on. Similarly, DSDP 2.0’s single
to Comviva, as it has given us a footing in earlier, when content providers (CPs) business view, will allow the operator to
the Jordanian market. We are extremely would be dealing with invoices, billing take faster and more informed decisions
excited to extend our innovative value and customer-relationship-management on matters affecting their business.

New Benchmarks Show Status of Implementation
of New EU Directives on Copyright in 12 Member
States

on Copyright in the Digital Single Market and the Directive
on the exercise of copyright and related rights applicable to
certain online transmissions for broadcasting organizations
and retransmissions of television and radio programmes. Both
directives need to be implemented by 7 June 2021. The research
shows that in 9 countries a debate has already started on the
implementation of the directive on Copyright and the Digital
Single Market and that France has already implemented the rules
on press publishers’ rights. Concerning the other directive, 6 out
of 12 member states have started the debate and Belgium has
already introduced rules on direct injection. Cullen International
will update these benchmarks regularly throughout 2020. To
Cullen International has published two new benchmarks showing access the full benchmarks, please click on “Access the full
the progress on the transposition in 12 EU member states of two content” - or on “Request Access”, in case you are not subscribed
recently adopted directives in the field of copyright: the Directive to our European Media service.

32 JANUARY 2020