Page 21 - SAMENA Trends - January 2020

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Enterprise Accounts sales, managing the pany that offers state-of-the-art ICT infra- a reliable and cost-efficient ICT infrastruc-
sales team that offers telecom and ICT ser- structure solutions to supply a growing ture that would ensure optimal operations
vices to the Enterprise and SME segment. industry. TAWAL, well positioned to lead for their business. Currently, a key player in
TAWAL “one of stc Group subsidiary” is a the next hi-tech transformation by offering the Saudi telecommunications infrastruc-
specialist Saudi ICT Infrastructure Com- the ideal answer to customers in search of ture industry.

Batelco Expands Its Cloud Connect Solutions by

Introducing Google Cloud Interconnect

Batelco, the leading digital solutions Google’s network, allowing the transfer high-performance connection to multiple
provider in the Kingdom has expanded its of large amounts of data and resulting in cloud platforms. Customers are also able
cloud connect solutions portfolio with the cost efficiency as it does not require the to scale their connection capacity to meet
introduction of Google Cloud Interconnect. purchase of additional bandwidth over their particular requirements, helping them
The development strengthens Batelco’s the public internet. Additional benefits to achieve their business requirements
cloud services which also includes AWS to Google Cloud Interconnect, which has and support their digital transformation.”
Direct Connect and Microsoft Express become the ‘go-to’ solution to connect Batelco is focused on providing the
Route and boosts the Company’s global premises data centers to Google Cloud, latest communications technologies and
connectivity solutions by offering a secure, include low latency and highly available expanding its cloud connect portfolio
reliable and resilient network. Among the connections, enabling users to reliably to meet the growing demand for digital
benefits of the cloud solutions are reduced transfer data between their on-premises solutions. As part of its efforts, Batelco
network costs, increased bandwidth and Virtual Private Cloud networks. is continuously building the eco-system
throughput, and a more consistent Commenting on the new solution launch, for future digital needs, with the launch of
network experience than Internet-based Chief Global Business Officer Adel Al- Global Zone early in 2019, an important
connections, enabling Batelco’s customers Daylami said, “As a result of this new step. Batelco’s plans are in line with
to enjoy a consistent and best in class offering, customers can be confident that the Kingdom’s plans for improving the
performance. Google Cloud Interconnect they are utilizing highly secure connections, national communication infrastructure
is a dedicated interconnect and provides as traffic passes through a service provider and in support of the growth of the digital
users with direct physical connections with a dedicated connection, enabling our economy and its required ecosystem.
between their on-premises network and customers to enjoy a private, secure, and

Etisalat Remains the Most Valuable Consumer
Brand in MEA for the 3rd Consecutive Year

Etisalat set another milestone by coming Ufone, Maroc Telecom and PTCL. The the most innovative players globally with
out on top again as ‘The Most Valuable brand has also demonstrated consistent its portfolio of brands approaching a
Consumer Brand’ and ‘The Most Valuable performance over the years retaining its brand value of $11 billion. Etisalat has a
Telecom Brand’ in Middle East and Africa title as the most valuable telecom brand whole new set of digital solutions coming
(MEA) by Brand Finance as a recognition for the fourth year in a row. The brand through which are presented during GITEX
for the success and growth of the brand value increased to $8.5 bn as the most every year and its fast roll out of 5G, set
spurred by digital customer service driven valuable consumer brand in MEA for a third to become the backbone of the Expo 2020
strategy and engaging with consumers consecutive year on a standalone basis. showcase when it kicks off in October.”
across markets with innovative global Etisalat is also the only telecom brand Eng. Saleh Abdullah Al Abdooli, CEO,
branding initiatives. Based on the report to retain AAA brand rating. David Haigh, Etisalat Group said: “Reaching the top is
from Brand Finance, world’s leading CEO, Brand Finance said: “Etisalat is the hard but maintaining a leadership position
independent brand valuation and strategy most consistent performer in the Middle is harder. With the regional leadership of
consultancy, Etisalat boasts of an East & Africa and the winner of the most Etisalat as a brand it is a testimony to our
impressive portfolio of brands touching valuable consumer brand title in our Global continuous efforts in digital transformation
$11bn including Etisalat Misr, Mobily, 500 for a 3rd year running. It is amongst amplifying our efforts in the societies we

21 JANUARY 2020