Page 83 - SAMENA Trends - January 2020

ARTICLE SAMENA TRENDS

working in the United States, it means the ups when they need it - ideal for children P2P cross-border top-
ability to send pictures of the grandkids to and family members, when they run out of
her parents in Mexico, and it also means credit. ups offer a cost-effective
that they can stay connected to their social service to customers and
networks, games and favourite series for For telcos, the benefits are clear. Analysing a unique differentiator for
longer. more than 100 million cross-border
transactions facilitated by DT One, typical telcos looking to provide
Globally, there is a growing flow in mobile values per transaction range from US$1- additional value to their
top ups, usually from wealthier countries US$20, with most users completing up to
to emerging markets. Popular corridors four transactions each month. Telcos can customer base which
include the, UAE to Pakistan and India, decide on a margin that works for their has historically been
Malaysia to Indonesia, South Africa to business and is in line with their revenue
Zimbabwe and from the UK to Ghana and strategy. For many, mobile cross-border underserved.
Nigeria. top-ups open a completely untapped
revenue stream which is effective at attractive. Rather than having to set up
Cross-border top-ups offer high margins driving engagement with customers and different contracts and agreements, telcos
and churn reduction provides a convenient service to users. can use DT One as a single point of contact,
One of DT One’s key product offerings P2P cross-border top-ups offer a cost- making integration simple with no licenses
is phone-to-phone (P2P) cross-border effective service to customers and a unique or complex set up required.
top ups - which give telco customers the differentiator for telcos looking to provide
option to buy data, call time or text time for additional value to their customer base The simple setup and instant access to an
anyone in any country instantly as a value- which has historically been underserved. enormous pool of potential users through
added service. Top-ups can be completed DT One’s network makes cross-border
by even the simplest feature phone via text However, one of the challenges facing top-ups an attractive value-added service
message or dialling short codes, which is telcos wanting to offer services like this is for telcos, answering a practical need for
particularly convenient for users without the complexity of integrating with multiple the millions of people living away from
internet access. In certain markets, it’s providers in vastly different countries. This their home countries.
also possible for receivers to request top is where networks like DT One’s become

Thierry joined DT One in May 2017 as the Chief Commercial Officer to lead the company’s global sales operations. Prior to DT One, he
worked at SIGFOX where he held the position of Middle East, Africa President and EXCO member. Thierry also holds an MBA from ESACI,
and is fluent in English, French, and Spanish.

83 JANUARY 2020